Rainier Day

So we are having an "atmospheric river" (a term unknown to anyone until two years ago, thank you global warming). Luckily though, we also have the miracle of the Weather Channel on the Internet. So we had planned on giving the dancers today off and working a few extra hours on the weekend to make up for time lost. So far, fingers crossed, San Diego has been spared the torrent that landed on LA, but it isn't over yet. But just because I cant get into the studio doesn't mean my work isn't ongoing. Had to do some copy for the exact right 20 words for a Valentine's promotion for Don Juan (Love is in the air!), and to ok a video spot, and to ok a new promo for the show. We have been using the above for the season promo of the show, but we needed a second promo to push sales. There is also another reason for the second promo. Marketing materials for theatre. opera, ballet companies are often done months  before a show (sometimes even a year out). If you have an existing ballet this is usually fine. In terms of a brand new show this can be challenging, as not only does the ballet not exist, but it certainly has not been cast. But media deadlines are media deadlines, and you have to put out something that is at least representative of what people will see. As regards Don Juan, the image IS from Don Juan. You WILL see that moment in the show, but the male lead dancer is different. Now that may spur a slight uproar in some (False Advertising), but it is pretty much the industry standard. If you see and ad for the Globe's Grinch Who Stole Xmas in February, it probably isn't the same guy who will be doing it in December. Anyho, a second media campaign that pushes closer to the show allows us to now put out an ad featuring the actual cast that the audience will see and also reinforces the idea that they are coming to see the ballet, not the person. I'll post the new campaign tomorrow. Stay dry.