Saturday, October 17, 2009

And They Are Off...

Now here is an example of a pic being a bit too specific.
The idea for the campaign was always that we put ballet dancers in iconic San Diego locations, not that we costume them as characters from those locations. So in this image, Arielle is just a bit too much of a jockey for our purposes. Thats why we went with something more like this.
Not that the Del Mar Racetrack couldn't use the previous picture (which is quite nice) for their own publicity, should they choose to.


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