Friday, April 20, 2007

Here we go round the Marketing Bush

So just as a reminder, we were discussing how we can best use photos taken at our performances. Now for the most part, images you will see of dancers in ads and marketing will be posed studio shots. I'll show a few of those tomorrow. They can even be posed shots taken onstage in full costume. The shots we are talking abou are performance photos.

So here is the shot, we were pondering...



As mentioned yesterday, its a good photo but the fact that Askar's arm is cut off makes it a bit unusable for us promotionally. So the easy fix is...



Ta-da. Chris now has a solo. Not as much punch. Three guys dancing is always a nice exciting visual. But definately a usable clear picture. All thanks to a Photoshop cloning tool. But more can be done with a little ingenuity and searching. We could do something like this...



Has a bit more drama. Both Chris and Askar's legs have been photoshopped out. But we have used a mistake as an advantage right now. In the dance, the guys hands are supposed to be palms down. If you look at the original pic, Askar has made a mistake and his palms are up. But in this pic, (thanks to simple cropping) it looks as if his arm is reaching for Chris'. We you can clearly see in the original pic, it is not. So we have gotten another totally different image form the original with little effort. This can even be taken to the extreme as in...



This is an image that could be used under a San Diego Ballet Logo or on the website. So the important thing about looking at dance pics from our point of view is...

Is there ANYTHING, ANY IMAGE, ANY PIECE OF AN IMAGE, that we could use for something. Sometimes it is just a hand or a foot. So we have to look at everything.

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